Kajola asked me to help them with the branding for Dam Tasty.
They asked me to make a logo and make concepts for the packaging. Going from the principle that all bodies are beautiful I quickly thought of the idea to use a script-like font with diverse line thickness. And since they disrupt diets, want eating to be enjoyable, easy, and fun it didn't need to look safe but look punchy and welcoming to all.
Added the drips for the playful look and as a link to mouthwateringly delicious meals with the Y almost looking like a tongue.
More and more people are starting to pay attention to what is called “the toxic diet culture”. Dam Tasty promotes body positivity and a healthy lifestyle for all. "We are diet disruptors, here to bring easy and tasty eating habits that fit perfectly with your lifestyle both short and long-term. We are advocates for healthy habits and are here to help you feel better by eating yummy things that are good for you."
